News From the Top Deck


(Photo credit: Bruce Martinelli. Flash frozen albacore tuna) We often get asked, ” is fresh seafood better than frozen?”, and our resounding answer is – no, that is a myth! Many people believe that “fresh” seafood that is “never frozen” directly reflects the level of quality. However, the moment seafood is caught or harvested, it … Continued

News broken seafood system fish fishing flash frozen fresh vs frozen frozen is better frozen seafood industrial seafood

How to Cook Pink and Spiny Scallops

September 24, 2020

Even if you’re used to cooking and eating scallops at home, you’re probably not used to seeing them in the shell. You may not even know that what we usually refer to as a scallop – those little round white nuggets – are actually just part of the scallop. They are the scallop’s adductor muscle … Continued

News broken seafood system fish fishing flash frozen fresh vs frozen frozen is better frozen seafood industrial seafood

How To Safely Handle & Store Your Seafood

September 8, 2020

Many people find seafood intimidating, from fears of overcooking, to the belief it has to be complicated, to the most common concern: how to safely handle and store your seafood. If you’re worried about storing and handling your seafood safely, check out these simple guidelines and you’ll feel like a seafood superstar in no time! … Continued

News broken seafood system fish fishing flash frozen fresh vs frozen frozen is better frozen seafood industrial seafood

Fresh vs Frozen: Why Frozen Wins

April 23, 2019

In a blind taste-test conducted by Ecotrust, consumers rated flash-frozen fish equal to or higher than fresh fish across the board. This tells us that the “fresh over frozen” myth is just that: a myth. Fresh-never-frozen fish does not taste better than flash-frozen fish. In many cases, the opposite is true! The implications of this … Continued

News broken seafood system fish fishing flash frozen fresh vs frozen frozen is better frozen seafood industrial seafood

“FRESH” versus Frozen

April 3, 2019

When you think of frozen food, what comes to mind? Microwave meals? Cardboard pretending to be pizza? It used to be that freezing was simply a method of preserving fresh food. Now, freezing is associated with lower quality, processed products that barely count as food. Fresh, on the other hand, is associated with healthier, higher … Continued

News broken seafood system fish fishing flash frozen fresh vs frozen frozen is better frozen seafood industrial seafood

Pledge your support and become a member to enjoy the freshest fish in BC!

Sign up now

Troy

Member since 2012

"I love picking up at the location that you’ve chosen. The store itself is kind of cool and gives us a few other things to browse through, while we’re waiting for them to bring out our order."