News From the Top Deck


In a blind taste-test conducted by Ecotrust, consumers rated flash-frozen fish equal to or higher than fresh fish across the board. This tells us that the “fresh over frozen” myth is just that: a myth. Fresh-never-frozen fish does not taste better than flash-frozen fish. In many cases, the opposite is true! The implications of this … Continued

Blog ecotrust flash freezing flash frozen fresh vs frozen frozen seafood high quality freezing sustainable seafood taste test

“FRESH” versus Frozen

April 3, 2019

When you think of frozen food, what comes to mind? Microwave meals? Cardboard pretending to be pizza? It used to be that freezing was simply a method of preserving fresh food. Now, freezing is associated with lower quality, processed products that barely count as food. Fresh, on the other hand, is associated with healthier, higher … Continued

Blog ecotrust flash freezing flash frozen fresh vs frozen frozen seafood high quality freezing sustainable seafood taste test

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Tara

Member since 2018

"I grew up on the west coast, daughter of an independent processor in the Alaskan fisheries. When I moved to Toronto 6 years ago I'd have my parents ship seafood to me from BC. So glad we have easier access to sustainable fisheries! "