News From the Top Deck


In a blind taste-test conducted by Ecotrust, consumers rated flash-frozen fish equal to or higher than fresh fish across the board. This tells us that the “fresh over frozen” myth is just that: a myth. Fresh-never-frozen fish does not taste better than flash-frozen fish. In many cases, the opposite is true! The implications of this … Continued

News ecotrust flash freezing flash frozen fresh vs frozen frozen seafood high quality freezing sustainable seafood taste test

“FRESH” versus Frozen

April 3, 2019

When you think of frozen food, what comes to mind? Microwave meals? Cardboard pretending to be pizza? It used to be that freezing was simply a method of preserving fresh food. Now, freezing is associated with lower quality, processed products that barely count as food. Fresh, on the other hand, is associated with healthier, higher … Continued

News ecotrust flash freezing flash frozen fresh vs frozen frozen seafood high quality freezing sustainable seafood taste test

Pledge your support and become a member to enjoy the freshest fish in BC!

Sign up now

Ksenia

Member since 2017

"We love the quality of fish that you guys offer; you also have stellar customer service and your emails are interesting, personable and worth reading - keep up the amazing job!"