New Distribution Model Helps Fishery Business Expand Beyond B.C. Borders, by James Tansey for The Globe and Mail

Sonia - March 24, 2015

Read the full story at The Globe and Mail.

“Just over a year ago, Sonia and Shaun Strobel decided to expand their community supported fisheries business, Skipper Otto’s, beyond British Columbia’s borders.

Unofficially, they were already there. The business had ballooned from 40 people buying fish from a locker on Granville Island to more than 1,000 members, buying thousands of pounds of seafood, across Western Canada.

They needed a distributor and, more importantly, they needed that distribution element of the business to uphold the sustainable, transparent model they had built with Skipper Otto.

“The whole point of our business was to shorten the supply chain,” she says. “So we had to ask ourselves, ‘How do we expand and grow without jeopardizing all that we’ve come to be known for over the years?’” “

Sonia - March 24, 2015


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New Distribution Model Helps Fishery Business Expand Beyond B.C. Borders, by James Tansey for The Globe and Mail

Sonia - March 24, 2015

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